Commonly asked questions about selling wine
What is the minimum number of bottles I need to
auction?
We will sell 1 bottle through to 10,000 bottles for you.
I am in the trade, can we work out a special
arrangement?
Yes. We work with general auctioneers, restaurants, liquidators, administrators.
What does it cost to sell wine or whisky?
We only charge a commission when the bottles sell. We cover all fees for
administration, storage, cataloging, insurance etc. Our commission varies
depending on how much work we have to do to sell your wine but it will still be
the lowest in Australia! We also offer a subsidised, sometimes free, service to
pick up wines from your home or office.
Can I set a reserve?
Yes. We generally recommend a reserve that is a fraction less than the average
price the wine has been selling for in the last 6-12 months.
How do you value the wine or whisky and work out a
reserve?
We are at the forefront of pricing technology in Australia and constantly
monitor both primary and secondary market actual sales data and will value your
wine to maximise the best price for you and to ensure your wine sells in a
timely manner.
What if it doesn't sell?
We automatically place it into the next auction. Occasionally it may be
necessary to alter the reserve to find the current "sweetspot" but never by more
than 10%.
Is setting a lower reserve better?
Sometimes. We often find that when wine is auctioned for a genuinely lower
price it ends up getting more and higher bids than its peers. Its a mix of
psychology; the buyers tenaciousness, urge to win and his competitive nature. Of course you have
to be comfortable with the lower reserve if it sells uncontested.
What if I want a higher reserve?
We can talk about it of course, but if we feel it still wont sell for that price
you have the option of paying a listing fee instead and setting your own
reserve. The listing fee is refunded if the wine sells.
How do you store the wine?
We store all wine in secure, professional storage facilities. We do not charge
anything for storing your wine while we are trying to sell it on your behalf.
My wine is not in Australia, can you still sell it for me?
No. We need to have the wine physically in Australia for inspection purposes.
You have the choice of shipping it to Australia but should be prepared to pay
taxes and duty on whatever you have paid for the wine. There are also labeling
considerations for importing non domestic brands into the country.
When is the best time to sell?
There is no evidence to suggest that premium wine sells better at auction at one
particular time of year or another. There are too many factors to pin down a
pattern even when logic suggests that periods of celebration should increase
demand.
If you have further questions please feel free to
email.
Cellar inspections, photographs and a video
can increase the value of your wine at auction considerably