Penfolds Grange 2019 Value and Pricing Insights

Penfolds Grange, established in the Australian wine industry since the 1950s, symbolises consistent quality and represents the pinnacle of Australian wine excellence.

Historically, Penfolds Grange faced a challenge where the retail price was often below the auction price. This disparity led to flipping by retailers and wholesalers, causing the wine to reach auction before being accessible to the public. In response, Penfolds incrementally increased the retail price to match and eventually surpass the auction price. As of the 2019 release, the retail price is reported to be around 30% above the auction price.

Penfolds Grange 2019 Vintage Release Details

Release Date

Penfolds Grange 2019 is set for release to the market on the 3rd of August, 2023.

Price at Release

The anticipated retail price for the 2019 vintage is $1050, reflecting a continued trend of increasing prices over the years. For context, the 2017 vintage was released at $950, while the controversial 2008 release was priced at $785. This pattern is further illustrated by the 2002 release at $500 and the 1990 release at a mere $140.

Special Events

The launch of Penfolds Grange 2019 is marked by several special events, the highlight being the highly anticipated annual "Feast To Table" at Magill Estate in Adelaide, scheduled for the release weekend. Additional events are planned around Australia throughout August, details of which can be found on the Penfolds collection events page.

Historical Price Analysis of Penfolds Grange
(1951 to 2019 Vintage)

The price history of Penfolds Grange unveils a strategic progression in line with both market demand and the brand's reputation. Beginning with the 1952 commercial release at less than $1, and progressing to the first Australian wine over $20 in 1976, the growth reflects a measured approach to pricing. The 1990 vintage reached $130-$140, while the 2000s marked substantial increases, with the 2002 vintage at $500 and the controversial 2008 release at $785. The pricing strategy continued to evolve, reaching nearly $1,000 for the 2018 vintage, and slightly above $1,000 for the 2019 pre-release. Penfolds' approach to pricing, from the early years to the present day, demonstrates a keen awareness of market dynamics, global demand, and the brand's unique positioning within the wine industry. The pricing over the years has been carefully calibrated to reflect the wine's prestige and value, ensuring its continued stature as a sought-after collector's item.

For a detailed understanding of Penfolds Grange Pricing over time and current auctikon prices.

The opportunity for arbitrage

The appreciation of Penfolds Grange demonstrates a remarkable growth, increasing from less than $1 at its first commercial release in 1952 to over $1,000 in 2019. This value appreciation has given rise to opportunities for arbitrage, a practice that can distort the true market value of the wine. The secondary market value, which typically reflects the actual trading price in auctions, often differs from the retail market where a 30-40% markup is added to cover overheads.

Some individuals or platforms, posing as auction houses, might acquire bottles of the 2019 Penfolds Grange at discounted prices by offering sellers less than secondary market value, and then resell them at higher prices on other platforms. While this practice can be profitable for intermediaries, it underscores the need for sellers to perform due diligence. Engaging with reputable auction houses and understanding the true secondary market value ensures that sellers receive fair prices.